The campaign originated from the creation of a short film aimed at sparking conversations about mental health. This film serves as a catalyst for broader awareness and engagement, encouraging viewers to reflect on their own perceptions and experiences related to mental health. 

Mental Health Unmasked recognizes mental health as a fundamental human right. Through planning educational campaigns, policy advocacy, and grassroots initiatives, the community seeks to promote the rights of individuals to access mental health care, support, and resources without discrimination or stigma.

Mental health is not just a medical issue; it is a fundamental aspect of human well-being and dignity. Access to mental health care and support is essential for individuals to lead fulfilling and productive lives. Recognizing mental health as a human right entails ensuring equal access to mental health services, challenging discrimination and stigma, and promoting policies that prioritize mental health and well-being for all.